Table 5 Results of testing research...

Table 5

Results of testing research hypotheses

	SEM path	β-value	p-value	Result
H1a	IMC_co → PS	0.398**	0.000	Supported
H1b	IMC_co → SR	0.400**	0.000	Supported
H2a	IMC_i → PS	0.161	0.072	Rejected
H2b	IMC_i → SR	0.275**	0.003	Supported
H3a	IMC_cn → PS	0.183*	0.020	Supported
H3b	IMC_cn → SR	0.105	0.172	Rejected

	SEM path	β-value	p-value	Result
H1a	IMC_co → PS	0.398**	0.000	Supported
H1b	IMC_co → SR	0.400**	0.000	Supported
H2a	IMC_i → PS	0.161	0.072	Rejected
H2b	IMC_i → SR	0.275**	0.003	Supported
H3a	IMC_cn → PS	0.183*	0.020	Supported
H3b	IMC_cn → SR	0.105	0.172	Rejected

Note(s): IMC consistency (IMC_co); IMC interactivity (IMC_i); IMC connectivity (IMC_cn); Product satisfaction (PS); Satisfaction with retailer (SR). * = p < 0.05, ** = p < 0.01

Source(s): Own elaboration

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