Summary of research hypotheses
| Hypotheses | Description | Results | Conclusion |
|---|---|---|---|
| H1 | The decoy effect is verified | The response pattern was different between questionnaires A and B. The added alternative (decoy) attracted the choices to company 1 | Not rejected |
| H2 | The decoy effect is not verified when classifying groups by gender difference | There was no significant difference in the responses when analysing the gender of the respondents | Not rejected |
| H3 | The decoy effect is verified when classifying groups by age difference | There was no significant difference in the responses when analysing the age of the respondents | Rejected |
| Hypotheses | Description | Results | Conclusion |
|---|---|---|---|
| The decoy effect is verified | The response pattern was different between questionnaires A and B. The added alternative (decoy) attracted the choices to company 1 | Not rejected | |
| The decoy effect is not verified when classifying groups by gender difference | There was no significant difference in the responses when analysing the gender of the respondents | Not rejected | |
| The decoy effect is verified when classifying groups by age difference | There was no significant difference in the responses when analysing the age of the respondents | Rejected |
Source(s): Authors’ own elaboration