Table 2 Summary of support for strategic... | Emerald Publishing

Table 2

Summary of support for strategic theme propositions and decision-making findings in open and thematic interviews

Proposition	Support in open interview	Support in thematic interview	Decision-making findings
P.1 Innovation	low	medium/high	Building new concepts and products Utilizing the benefits from digitalization Innovations from sustainability solutions Building new business models
P.2 Sustainability	high	high	Acquiring certificates for properties Renewable energy, thermal heat and solar energy Carbon neutrality and ESG targets Energy consumption cutting actions
P.3 Tenant satisfaction	medium	high	Locations and spaces that attract tenants Proactiveness and quick responding Sufficient flexibility and services User-orientated approach in creating products
P.4 Marketing and sales	low	high	Building concepts and brand Active promoting of properties and funds Suitable locations and smooth leasing processes Develop usability, flexibility, and commerce
P.5 Strategic partnerships	medium/high	high	Close relationship, dialogue, development, and targets Construction companies are strategic partners Partner network is a strategic choice Contracts that are beneficial for both parties
P.6 Competitive environment	high	high	Decision on locations, property type and investment size Decision on risk class (core, value add, opportunistic) Decision and balance between direct and indirect investments Property development, investing and divesting decisions
P.7 Value of assets	N/A	N/A	“The function of this business in the end”
P.8 Cost reduction	medium	high	Optimization of operational costs and energy improvements Qualitative but cost-efficient property maintenance Property related technical risk management Utilization of data and benchmarking

Proposition	Support in open interview	Support in thematic interview	Decision-making findings
P.1 Innovation	low	medium/high	Building new concepts and productsUtilizing the benefits from digitalizationInnovations from sustainability solutionsBuilding new business models
P.2 Sustainability	high	high	Acquiring certificates for propertiesRenewable energy, thermal heat and solar energyCarbon neutrality and ESG targetsEnergy consumption cutting actions
P.3 Tenant satisfaction	medium	high	Locations and spaces that attract tenantsProactiveness and quick respondingSufficient flexibility and servicesUser-orientated approach in creating products
P.4 Marketing and sales	low	high	Building concepts and brandActive promoting of properties and fundsSuitable locations and smooth leasing processesDevelop usability, flexibility, and commerce
P.5 Strategic partnerships	medium/high	high	Close relationship, dialogue, development, and targetsConstruction companies are strategic partnersPartner network is a strategic choiceContracts that are beneficial for both parties
P.6 Competitive environment	high	high	Decision on locations, property type and investment sizeDecision on risk class (core, value add, opportunistic)Decision and balance between direct and indirect investmentsProperty development, investing and divesting decisions
P.7 Value of assets	N/A	N/A	“The function of this business in the end”
P.8 Cost reduction	medium	high	Optimization of operational costs and energy improvementsQualitative but cost-efficient property maintenanceProperty related technical risk managementUtilization of data and benchmarking

Source(s): Author’s own creation