Table 1 Comparative analysis of winery's... | Emerald Publishing

Table 1

Comparative analysis of winery's brand identity and brand image in Constance and Balaton lakes

Winery brand identity				Winery brand image
Top words	Balaton	Constance	Difference	Top words	Balaton	Constance	Difference
Wine	5.56 pp	3.98 pp	1.57 pp	Wine	7.53 pp	9.19 pp	−1.66 pp
Lake	0.77 pp	2.34 pp	−1.57 pp	Friendly	1.29 pp	2.16 pp	−0.87 pp
Grape	1.06 pp	1.65 pp	−0.58 pp	Taste	1.29 pp	1.29 pp	−0.01 pp
Vineyard	1.66 pp	1.65 pp	0.01 pp	Service	1.56 pp	1.17 pp	0.39 pp
Winery	1.48 pp	1.38 pp	0.10 pp	Delicious	1.16 pp	1.11 pp	0.05 pp
Family	1.24 pp	0.88 pp	0.36 pp	Beautiful	0.84 pp	0.92 pp	−0.08 pp
Year	0.92 pp	0.77 pp	0.15 pp	Food	1.54 pp	0.92 pp	0.61 pp
Work	0.59 pp	0.73 pp	−0.14 pp	View	1.29 pp	0.86 pp	0.42 pp
Cellar	0.74 pp	0.57 pp	0.16 pp	Excellent	0.99 pp	0.8 pp	0.19 pp
Bottle	0.62 pp	0.50 pp	0.12 pp	Winery	0.69 pp	0.8 pp	−0.11 pp
Variety	0.71 pp	0.50 pp	0.21 pp	Recommend	1.14 pp	0.74 pp	0.4 pp
Quality	0.38 pp	0.57 pp	−0.19 pp	Wonderful	0.69 pp	0.68 pp	0.02 pp

Winery brand identity				Winery brand image
Top words	Balaton	Constance	Difference	Top words	Balaton	Constance	Difference
Wine	5.56 pp	3.98 pp	1.57 pp	Wine	7.53 pp	9.19 pp	−1.66 pp
Lake	0.77 pp	2.34 pp	−1.57 pp	Friendly	1.29 pp	2.16 pp	−0.87 pp
Grape	1.06 pp	1.65 pp	−0.58 pp	Taste	1.29 pp	1.29 pp	−0.01 pp
Vineyard	1.66 pp	1.65 pp	0.01 pp	Service	1.56 pp	1.17 pp	0.39 pp
Winery	1.48 pp	1.38 pp	0.10 pp	Delicious	1.16 pp	1.11 pp	0.05 pp
Family	1.24 pp	0.88 pp	0.36 pp	Beautiful	0.84 pp	0.92 pp	−0.08 pp
Year	0.92 pp	0.77 pp	0.15 pp	Food	1.54 pp	0.92 pp	0.61 pp
Work	0.59 pp	0.73 pp	−0.14 pp	View	1.29 pp	0.86 pp	0.42 pp
Cellar	0.74 pp	0.57 pp	0.16 pp	Excellent	0.99 pp	0.8 pp	0.19 pp
Bottle	0.62 pp	0.50 pp	0.12 pp	Winery	0.69 pp	0.8 pp	−0.11 pp
Variety	0.71 pp	0.50 pp	0.21 pp	Recommend	1.14 pp	0.74 pp	0.4 pp
Quality	0.38 pp	0.57 pp	−0.19 pp	Wonderful	0.69 pp	0.68 pp	0.02 pp