Table 1

Comparative analysis of winery's brand identity and brand image in Constance and Balaton lakes

Winery brand identityWinery brand image
Top wordsBalatonConstanceDifferenceTop wordsBalatonConstanceDifference
Wine5.56 pp3.98 pp1.57 ppWine7.53 pp9.19 pp−1.66 pp
Lake0.77 pp2.34 pp−1.57 ppFriendly1.29 pp2.16 pp−0.87 pp
Grape1.06 pp1.65 pp−0.58 ppTaste1.29 pp1.29 pp−0.01 pp
Vineyard1.66 pp1.65 pp0.01 ppService1.56 pp1.17 pp0.39 pp
Winery1.48 pp1.38 pp0.10 ppDelicious1.16 pp1.11 pp0.05 pp
Family1.24 pp0.88 pp0.36 ppBeautiful0.84 pp0.92 pp−0.08 pp
Year0.92 pp0.77 pp0.15 ppFood1.54 pp0.92 pp0.61 pp
Work0.59 pp0.73 pp−0.14 ppView1.29 pp0.86 pp0.42 pp
Cellar0.74 pp0.57 pp0.16 ppExcellent0.99 pp0.8 pp0.19 pp
Bottle0.62 pp0.50 pp0.12 ppWinery0.69 pp0.8 pp−0.11 pp
Variety0.71 pp0.50 pp0.21 ppRecommend1.14 pp0.74 pp0.4 pp
Quality0.38 pp0.57 pp−0.19 ppWonderful0.69 pp0.68 pp0.02 pp

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