Table 3 Descriptive statistics for the... | Emerald Publishing

Table 3

Descriptive statistics for the use of website and social media as family SME winery brand communication channels in Constance and Balaton

Digital comm. channel	N		Mean		Std. deviation		Std. error mean
Digital comm. channel	Balaton	Constance	Balaton	Constance	Balaton	Constance	Balaton	Constance
Website	15	22	0.68	1.00	0.48	0.00	0.10	0.00
Facebook			0.91	0.6	0.29	0.51	0.06	0.13
Linkedin			0.05	0.07	0.21	0.26	0.05	0.07
Xing			0.05	0.00	0.21	0.00	0.05	0.00
Instagram			0.86	0.73	0.35	0.46	0.08	0.12
Twitter			0.14	0.00	0.00	0.00	0.08	0.00
YouTube			0.32	0.13	0.48	0.35	0.11	0.10
Wikipedia			0.18	0.20	0.40	0.41	0.08	0.11

Digital comm. channel	N		Mean		Std. deviation		Std. error mean
Digital comm. channel	Balaton	Constance	Balaton	Constance	Balaton	Constance	Balaton	Constance
Website	15	22	0.68	1.00	0.48	0.00	0.10	0.00
Facebook			0.91	0.6	0.29	0.51	0.06	0.13
Linkedin			0.05	0.07	0.21	0.26	0.05	0.07
Xing			0.05	0.00	0.21	0.00	0.05	0.00
Instagram			0.86	0.73	0.35	0.46	0.08	0.12
Twitter			0.14	0.00	0.00	0.00	0.08	0.00
YouTube			0.32	0.13	0.48	0.35	0.11	0.10
Wikipedia			0.18	0.20	0.40	0.41	0.08	0.11