T-test results for the use of website ad social media as family SME winery brand communication channels in Constance and Balaton
| Digital communication channel | Mean difference | Std. error difference | p-value | Hypothesis |
|---|---|---|---|---|
| Website | −0.32 | 0.10 | 0.005 | Confirmed |
| 0.31 | 0.15 | 0.046 | Confirmed | |
| −0.02 | 0.08 | 0.795 | Not confirmed | |
| 0.05 | 0.05 | 0.329 | Not confirmed | |
| 0.13 | 0.14 | 0.361 | Not confirmed | |
| 0.14 | 0.08 | 0.083 | Not confirmed | |
| YouTube | 0.19 | 0.14 | 0.184 | Not confirmed |
| Wikipedia | −0.02 | 0.14 | 0.895 | Not confirmed |
| Digital communication channel | Mean difference | Std. error difference | Hypothesis | |
|---|---|---|---|---|
| Website | −0.32 | 0.10 | 0.005 | |
| 0.31 | 0.15 | 0.046 | ||
| −0.02 | 0.08 | 0.795 | Not confirmed | |
| 0.05 | 0.05 | 0.329 | Not confirmed | |
| 0.13 | 0.14 | 0.361 | Not confirmed | |
| 0.14 | 0.08 | 0.083 | Not confirmed | |
| YouTube | 0.19 | 0.14 | 0.184 | Not confirmed |
| Wikipedia | −0.02 | 0.14 | 0.895 | Not confirmed |
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