Current CEO: Has been part of the FB since 2000 and has been managing it for about 15 years (following his father-in-law). He immediately initiated the rapid internationalization

HR director (wife of the CEO and daughter of the former FB owner): Knows the history of the FB very well, personally met three former generations and worked together with her father in the FB

Head of international sales: Spent the last 35 years working for the FB and (as the only nonfamily member) had a key role in implementing the internationalization strategy

Head of production: Has been a part of the FB for the last 20 years and is able to provide information regarding the impact of succession and internationalization on manufacturing

Management consultant: Has been consulting the company for the last decade and is supporting it to reach the goal of 50% exports by the year 2020

Country sales manager: Is responsible for the home market and has been a part of the FB for 25 years experiencing the development from mainly local to international sales from the very beginning

A major distribution partner: Has been holding exclusive rights for selling the company’s products in Germany for the last ten years and cooperates with the company worldwide

A major supplier: Has been supplying the FB for the last 20 years with raw materials for the production of its core products for the local and global markets

Group interview: Current CEO and his wife (HR director and daughter of the former CEO)

Head of international sales