Opening sequence, as a narrative part in which the interviewees were asked to describe the field of activity of the FB and their positions and main tasks in the FB

Questions regarding the main triggers of the rapid internationalization and especially whether, how and to what extent the generational change might have triggered the internationalization

This narrative part was followed by immanent and “exmanent” in-depth questioning regarding to what extent and how the SEW dimensions triggered the internationalization

A general discussion about the development of the international activities (including their scope and speed), as well as their drivers and outcomes by analyzing the internationalization of the company as a process

Again, this narrative part was followed by immanent and “exmanent” in-depth questioning that attempted to determine if and how the focused capabilities (owner/manager profile, market-focused learning capability, internally focused learning capability, networking capability and marketing capability) and/or other factors contributed to the BaG internationalization