Table 1. Participants of the workshops... | Emerald Publishing

Table 1.

Participants of the workshops

Business area	Primary responsibilities
Marketing director	• Market analysis and trend prediction • Brand development • Maintaining the overall image of an organization • Preparing marketing campaigns • Organizing events • Putting communication and marketing strategies in place
Sales department director	• Assessing margins and sale volumes for individual products and services • Identifying the business needs of the customer base • Supervision over the achievement of sales targets • Conducting sales negotiations
Operating department director (Poland)	• Ensuring efficient and safe working environment • Monitoring quality of service indicators • Enforcing legal requirements, standards, policies and best practices • Managing day-to-day FM operations
Operating department director (Europe)
IT department director	• Aligning IT strategy with business goals of an organization • Planning, building, maintaining and overhauling IT infrastructure • Managing software development projects • Ensuring availability and security of IT services • Integrating both in-house and external IT solutions
Finance department director	• Financial planning and fundraising • Managing budget utilization • Enforcing accounting policies and conducting internal audits • Carrying out feasibility studies and improving returns on investments

Business area	Primary responsibilities
Marketing director	• Market analysis and trend prediction• Brand development• Maintaining the overall image of an organization• Preparing marketing campaigns• Organizing events• Putting communication and marketing strategies in place
Sales department director	• Assessing margins and sale volumes for individual products and services• Identifying the business needs of the customer base• Supervision over the achievement of sales targets• Conducting sales negotiations
Operating department director (Poland)	• Ensuring efficient and safe working environment• Monitoring quality of service indicators• Enforcing legal requirements, standards, policies and best practices• Managing day-to-day FM operations
Operating department director (Europe)
IT department director	• Aligning IT strategy with business goals of an organization• Planning, building, maintaining and overhauling IT infrastructure• Managing software development projects• Ensuring availability and security of IT services• Integrating both in-house and external IT solutions
Finance department director	• Financial planning and fundraising• Managing budget utilization• Enforcing accounting policies and conducting internal audits• Carrying out feasibility studies and improving returns on investments