Results of stereotypical representations (categories) in three selected TV advertisements
| Name/s and year | Pears ad | Brac ad | Army ad |
|---|---|---|---|
| Rosenkrantz et al. (1968) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Bell and Milic (2002) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Uray and Burnaz (2003) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Reichert and Carpenter (2004) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Grau and Zotos (2016) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Matthes et al. (2016) | Stereotypical | Both stereo-typical and not | Not stereotypical |
| Name/s and year | Pears ad | Brac ad | Army ad |
|---|---|---|---|
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereotypical | Both stereo-typical and not | Not stereotypical |
Note:
Categories: (1) stereotypical (2) not stereotypical and (3) both stereotypical and not stereotypical
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