Results of stereotypical representations (categories) in main theoretical frameworks in three selected TV advertisements
| Name/s with year | Pears ad | Brac ad | BD army ad |
|---|---|---|---|
| Goffman (1979) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Kress and Van Leeuwen (1996) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Fairclough (2003) | Stereo-typical | Both stereo-typical and not | Not stereo-typical |
| Name/s with year | Pears ad | Brac ad | BD army ad |
|---|---|---|---|
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical | |
| Stereo-typical | Both stereo-typical and not | Not stereo-typical |
Note:
Categories: (1) stereotypical, (2) not stereotypical and (3) both stereotypical and not stereotypical
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