Table 4

Support locally grown food products

AnswerAreaRQHO
1Certain products such as Kona coffee, Maui Gold pineapple, menehune water, macadamia nuts are local products and have a premium quality brand connected to them. Products like this give positive recognition to the destinationBrand name products11
2The quality of the products is most important in the decision to purchase a productQuality11
3Will not buy food uncritically, always try to buy food at a certain location (Local when possible) that is safe to eat e.q. meat from certain locationsQuality, Safety11
4As a tourist, you are also willing to incur an additional cost for fee to purchase food that has a cultural experience, such as a luauCultural12
5Hawaii is known for its excellent fresh seafood offerings such as Mahi Mahi, Ahi, Ono along with Poke. Tourists will select these fresh fish types of local dishes when visiting Hawai'i's restaurants. Price is less of a factor, it's the experience that is importantFresh seafood, Quality12

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