Table 2.

Content analysis in tourism research and CATA

CATAAuthor(s)Research themeSample sizeData source
LeximancerWu et al. (2014) Tourists’ experiences in Beijing’s Silk Market149 review itemsInternational tourist reviews on TripAdvisor
Tseng et al. (2015) Major themes about Mainland China's destination image630 bloggersInternet information and user-generated content
Tkaczynski et al. (2015) Fraser Coast destination image517 vacationersSelf-administered questionnaire during and post vacation
Sun et al. (2015) Perceptions of New Zealand's South Island landscapes235 Chinese tourists interviewedAn open-ended semi-structured questionnaire and followed by a second component where tourists had to select from a series of photographs of iconic components
Chiu et al. (2017) Tourists’ experiences of watching professional baseball games in Korea152 reviewsInternational tourist reviews on TripAdvisor
Chiu and Leng (2017) Tourists' cycling experience in Singapore from online reviews409 reviews on local companies’ bike tour serviceInternational tourist reviews on TripAdvisor
Boo and Busser (2018) Meeting planners' online reviews of destination hotel696 reviews of 173 hotelsInternational tourist reviews
Pearce and Wu (2018) International tourists’ experiences of Sanjie Liu in southern China359 reviewsReviews in English on TripAdvisor
Cheng and Jin (2019) Attributes that influence Airbnb users’ experiences181,263 reviewsInternational tourist reviews on TripAdvisor
CATPACGovers et al. (2007a, 2007b)Pre-visit perceived image of seven sample destinations1,100 online survey responsesVisitors to the virtual travel community at Travellerspoint.com
Zhang et al. (2016) A Beijing film tourist attraction (Grand View Gardens)20 residentsData from qualitative interviews
Zhang and Ryan (2018) Local residents’ perceptions of a Chinese film site20 tourists and 20 local residentsData from qualitative interviews
CATPAC and WORDERStepchenkova and Morrison (2006) Russia's destination image in the online environment212 websitesOnline content of tour operator websites about Russia
Stepchenkova and Morrison (2008) Stereotypical and effective images of Russia among US pleasure travelers337 US pleasure travelersWeb-based survey with open-ended responses, comparing the favorability of effective images for US visitors and non-visitors
CATPAC and TextSmartRyan and Cave (2005) Conversations with various groups of residents and visitors in New Zealand with reference to Auckland as a visitor destination40 responsesData from qualitative interviews
CATPAC and LeximancerTrinh and Ryan (2017) Similarities and differences between Australian, Chinese, German and New Zealand visitors to a Maori cultural siteMore than 200 respondentsData from qualitative interviews
NvivoXiao and Mair (2006) China’s destination image in newspaper articles41 newspapersArticles about China published in major English newspapers
O’Connor (2010) Causes of satisfaction and dissatisfaction among reviewers100 hotelsInternational tourist reviews on TripAdvisor
 Wong et al. (2020) Hotel guest satisfaction in Kuala Lumpur192 hotelsRated hotels on TripAdvisor
CATPAC II SPSSChoi et al. (2007) Image representations of Macau on the Internet61 websitesSample of websites (12 magazines, 15 travel guide, 20 travel trade and 14 travel blogs)
VBPRO and SPSSAndsager and Drzewiecka (2002) Image representations of New York City and South Africa52 respondentsData from qualitative interviews
SPSS and TextSmartLockyer (2005) The most important factors to consider when booking a motel or hotelFour focus groups using a modified nominal group approachFocus group discussion
IBM Watson Explorer Content Analytics 11.0.1Nakayama and Wan (2018) Cultural differences between Western and Japanese reviews of a Japanese restaurant56,159 Japanese reviews and 76,704 Western reviewsTourist reviews on Yelp (www.yelp.co.jp)

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