Table 3
Percentage of tweets published according to emotion and from the perspective of social marketing
| Emotions/ Social Marketing | Informative | Dialogue | Behaviour | |
|---|---|---|---|---|
Wonderful | 3.88% | 2.87% | 1.20% |
|
Love | 11.92% | 2.22% | 2.50% |
|
Happiness | 0.18% | 0.74% | 0.09% |
|
Peace | 2.31% | 0.55% | 0.55% |
|
Cheerfulness | 19.69% | 25.79% | 10.72% |
|
Excitement | 1.76% | 0.28% | 1.48% |
|
Encouragement | 2.50% | 3.60% | 1.66% |
|
Calm | 2.50% | 0.46% | 0.55% |
|
| ||||
Source(s):Own elaboration | ||||
