Table 4

Impact of tweets according to social marketing and emotions

Social marketing/Impact0 likesvery low impactLow impactMedium impactHigh impact

Informative

26.65%

20.45%

24.17%

19.42%

9.30%

 

Dialoge

12.15%

38.99%

15.44%

19.75%

13.67%

 

Behaviour

8.87%

26.11%

26.11%

24.63%

14.29%

 

 

Emotions/Impact

0 likes

very low impact

Low impact

Medium impact

High impact

 

Wonderful

17.44%

32.56%

25.58%

6.98%

17.44%

 

Love

41.67%

18.89%

21.67%

11.67%

6.11%

 

Happiness

9.09%

63.64%

9.09%

0.00%

18.18%

 

Peace

16.22%

29.73%

37.84%

8.11%

8.11%

 

Cheerfulness

11.02%

28.13%

18.09%

28.62%

14.14%

 

Excitement

44.74%

44.74%

7.89%

2.63%

0.00%

 

Encouragement

13.10%

34.52%

30.95%

14.29%

7.14%

 

Calm

7.89%

23.68%

42.11%

13.16%

13.16%

 

Source(s):Own elaboration

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