Variables measuring value proposition
| Variable | Source | Description |
|---|---|---|
| Convenience | Kim and Mauborgne (2000) | The 3D printer is very convenient for its users (e.g. a simple, easy-to-use printer) |
| Customer productivity | Kim and Mauborgne (2000) | The company claims that the 3D printer is able to increase customers’ productivity |
| Customer service | Morris et al. (2006) | The company focuses on customer service (e.g. a 24/7 service hotline) |
| Environmental friendliness | Kim and Mauborgne (2000) | The company has a special focus on environmental issues (e.g. usage of biocompatible filament, low emission printers) |
| Expertise | Morris et al. (2006) | The company claims that it has much expertise (e.g. industry experience, expertise in printer development, filed patents) |
| Flexibility | Inductive formation | The 3D printer is flexible (e.g. it can handle different printing materials/filaments) |
| Innovation leadership | Morris et al. (2006) | The company claims that its products are innovative and novel (e.g. its printers being the first that provide a specific feature) |
| Low cost | Morris et al. (2006) | The company claims that it offers its 3D printers at low prices |
| Quality | Morris et al. (2006) | The company offers high-quality 3D printers (e.g. printers with high accuracy, award-winning product) |
| Reliability | Kim and Mauborgne (2000) | The 3D printer is very reliable (e.g. printers need little or no maintenance) |
| Security | Kim and Mauborgne (2000) | The 3D printer is secure (e.g. usage of its printer is safe for everyone) |
| Software | Inductive formation | The company provides its own specific software for the best printing results |
| Speed | Inductive formation | The 3D printer is fast (e.g. it produces objects faster than the industry standard) |
| Training | Kim and Mauborgne (2000) | The company offers special trainings to operate its 3D printers |
| Variety | Inductive formation | The company offers a variety of different products (e.g. a broad range of printers, upgrades for printers, or additional accessories such as scanners) |
| Variable | Source | Description |
|---|---|---|
| Convenience | The 3D printer is very convenient for its users (e.g. a simple, easy-to-use printer) | |
| Customer productivity | The company claims that the 3D printer is able to increase customers’ productivity | |
| Customer service | The company focuses on customer service (e.g. a 24/7 service hotline) | |
| Environmental friendliness | The company has a special focus on environmental issues (e.g. usage of biocompatible filament, low emission printers) | |
| Expertise | The company claims that it has much expertise (e.g. industry experience, expertise in printer development, filed patents) | |
| Flexibility | Inductive formation | The 3D printer is flexible (e.g. it can handle different printing materials/filaments) |
| Innovation leadership | The company claims that its products are innovative and novel (e.g. its printers being the first that provide a specific feature) | |
| Low cost | The company claims that it offers its 3D printers at low prices | |
| Quality | The company offers high-quality 3D printers (e.g. printers with high accuracy, award-winning product) | |
| Reliability | The 3D printer is very reliable (e.g. printers need little or no maintenance) | |
| Security | The 3D printer is secure (e.g. usage of its printer is safe for everyone) | |
| Software | Inductive formation | The company provides its own specific software for the best printing results |
| Speed | Inductive formation | The 3D printer is fast (e.g. it produces objects faster than the industry standard) |
| Training | The company offers special trainings to operate its 3D printers | |
| Variety | Inductive formation | The company offers a variety of different products (e.g. a broad range of printers, upgrades for printers, or additional accessories such as scanners) |
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