Variables measuring value creation
| Subcomponent (source) | Variable | Source | Description |
|---|---|---|---|
| Partner integration (Osterwalder et al., 2005) | Academic partners | Inductive formation | The company cooperates with academic institutions |
| Company partners | (Osterwalder and Pigneur, 2010) | The company cooperates with other companies (e.g. manufacturers of consumables) | |
| Customer partners | (Osterwalder and Pigneur, 2010) | The company integrates customers into its value creation (e.g. through a forum) | |
| Distribution channels (Osterwalder et al., 2005) | Retailer | (Osterwalder and Pigneur, 2010) | The company uses retailers to market its printers |
| Store | (Osterwalder and Pigneur, 2010) | The company sells printers in its own physical store | |
| Web shop | (Osterwalder and Pigneur, 2010) | The company sells printers via its own web shop | |
| Communication channels (Osterwalder et al., 2005) | Advertisements | Inductive formation | The company uses online advertisements |
| Blog | Inductive formation | The company uses a blog | |
| (Osterwalder and Pigneur, 2010) | The company provides an e-mail address. | ||
| Press releases | Inductive formation | The company offers provides press releases | |
| Social media | Inductive formation | The company uses social media channels (e.g. Facebook) | |
| Web page | (Osterwalder and Pigneur, 2010) | The company has a web page |
| Subcomponent (source) | Variable | Source | Description |
|---|---|---|---|
| Partner integration ( | Academic partners | Inductive formation | The company cooperates with academic institutions |
| Company partners | ( | The company cooperates with other companies (e.g. manufacturers of consumables) | |
| Customer partners | ( | The company integrates customers into its value creation (e.g. through a forum) | |
| Distribution channels ( | Retailer | ( | The company uses retailers to market its printers |
| Store | ( | The company sells printers in its own physical store | |
| Web shop | ( | The company sells printers via its own web shop | |
| Communication channels ( | Advertisements | Inductive formation | The company uses online advertisements |
| Blog | Inductive formation | The company uses a blog | |
| ( | The company provides an e-mail address. | ||
| Press releases | Inductive formation | The company offers provides press releases | |
| Social media | Inductive formation | The company uses social media channels (e.g. Facebook) | |
| Web page | ( | The company has a web page |
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