Characteristics of intuitive and normative decision-making approaches
| Decision making | Characteristic | Reference |
|---|---|---|
| Intuitive | Making non-conscious decisions | Dane and Pratt (2007) |
| Rapidly making decisions when compared to normative decision making | Dane and Pratt (2007) | |
| Recognizing cues based on long-term memory leading to an action | Gore and Sadler-Smith (2011) | |
| Mentally simulating the result of a decision before acting | Gore and Sadler-Smith (2011) | |
| Making a holistic association of information to reach a decision | Dane and Pratt (2007) | |
| Relying on hunches, gut feelings or emotions | Dane and Pratt (2007) | |
| Normative | Collecting relevant information | Dean and Sharfman (1996) |
| Formal and systematic analysis | Dean and Sharfman (1996) | |
| Focusing on the comprehensiveness of a decision based on information | Papadakis et al. (1998) | |
| Decision-making following a step-by-step process | Dean and Sharfman (1996) | |
| Choices based on rules and cause-effect relationships | Hodgkinson et al. (2009) | |
| Commitment of staff time and resources to make a decision | Dean and Sharfman (1996) |
| Decision making | Characteristic | Reference |
|---|---|---|
| Intuitive | Making non-conscious decisions | |
| Rapidly making decisions when compared to normative decision making | ||
| Recognizing cues based on long-term memory leading to an action | ||
| Mentally simulating the result of a decision before acting | ||
| Making a holistic association of information to reach a decision | ||
| Relying on hunches, gut feelings or emotions | ||
| Normative | Collecting relevant information | |
| Formal and systematic analysis | ||
| Focusing on the comprehensiveness of a decision based on information | ||
| Decision-making following a step-by-step process | ||
| Choices based on rules and cause-effect relationships | ||
| Commitment of staff time and resources to make a decision |
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