Table 5

Distinctive capabilities required for developing offerings

CodesCapabilitiesReferences
3P1Standardizing service operations to realize high-quality and high-efficiency servicesAlghisi and Saccani (2015), Kindstrom and Kowalkowski (2014), Oliva and Kallenberg (2003), Auguste et al. (2006), Manresa et al. (2020), Valtakoski and Witell (2018) 
3P2Modularizing service content to ensure that customization and scaling are compatibleAdrodegari and Saccani (2017), Alghisi and Saccani (2015), Gremyr et al. (2010), Kucza and Gebauer (2011), Qi et al. (2020), Sousa and da Silveira (2017), Kohtamäki (2020) 
3P3Aligning product specifications with services to generate synergy via the combination of products and servicesAdrodegari and Saccani (2017), Baines et al. (2009b), Kindstrom and Kowalkowski (2014), Reim et al. (2015), Story et al. (2017), Ulaga and Reinartz (2011), Beltagui (2018), Sousa and da Silveira (2017), Ceci and Masini (2011) 
3P4Developing services together with customers and stakeholders that have detailed knowledge on customers such as frontline employees to fulfill customer requirementsAlghisi and Saccani (2015), Baines et al. (2009), Coreynen et al. (2017), Kindstrom and Kowalkowski (2014), Kindström et al. (2013), Parida et al. (2014), 2015),Parida et al., 2015, Ulaga and Reinartz (2011), Kindstrom and Kowalkowski (2009), Huikkola and Kohtamaki (2017), Raddats et al. (2017) 
3P5Developing services together with stakeholders that take responsibility for selling and providing services to enhance their commitmentAlghisi and Saccani (2015), Lofberg et al. (2010), Raddats et al. (2017), Reim et al. (2015), Cavalieri and Pezzotta (2012), Karlsson et al. (2017), Lütjen et al. (2019) 
3P6Evaluating the risks relating to product failure and service operations to take preventive measures against themAlghisi and Saccani (2015), Paiola et al. (2013), Rapaccini (2015), Story et al. (2017), Ulaga and Reinartz (2011), Raddats et al. (2017), Brax (2005) 
3P7Understanding the legal barriers to promoting and diffusing services to take preventive measures against themCeschin (2013), Lütjen et al. (2019) 

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