Overview of interviewees
| Number of interviews | Total Duration (mins) | Position | Geographical perspective covered | Functional perspective covered |
|---|---|---|---|---|
| 15 interviews with 10 ConsuCo managers (between 2008 and 2011) | 851 min (300/851 min spent in follow-up interviews) | Senior executive (4) Middle management (6) | Mainly global and Country A | Marketing Sales HR IT |
| 9 interviews with 8 FamCo managers (between 2008 and 2011) | 545 min (38/545 min spent in follow-up interviews) | Senior executive (5) Middle management (3) | Region (X;Y) (2) Country (A;B) (2) | Marketing Sales Production Finance |
3 interviews with 2 managers from ConsuCo's other acquisitions (in 2011) | 350 min (120/350 min spent in follow-up interviews) | Senior executive (1) Middle manager (1) | Global; Country C Global | Marketing R&D |
| Additional interviews: 3 interviews with 3 ConsuCo managers (between 2014 and 2017) | 355 mins (60/355 mins spent in follow-up interviews) | Senior executive (3) | Region (Z) (1)Global (2) | Sales R&D Finance |
| Number of interviews | Total | Position | Geographical perspective covered | Functional perspective covered |
|---|---|---|---|---|
| 15 interviews with 10 ConsuCo managers (between 2008 and 2011) | 851 min (300/851 min spent in follow-up interviews) | Senior executive (4) | Mainly global and Country A | Marketing |
| 9 interviews with 8 FamCo managers (between 2008 and 2011) | 545 min (38/545 min spent in follow-up interviews) | Senior executive (5) | Region (X;Y) (2) | Marketing |
| Additional interviews: 3 interviews with 3 ConsuCo managers (between 2014 and 2017) | 355 mins (60/355 mins spent in follow-up interviews) | Senior executive (3) | Region (Z) (1)Global (2) | Sales |