Table A2

Interview guide

Introduction: Small abstract on the interviewee in terms of position, experience and years of expertise
1What is the vision of the company?
2What is the concept of robotic surgery, when was it introduced and how it works?
3Is this concept approved by the health care authorities?
4What is the portfolio of services offered in the robotic program?
5What are the clinical advantages of adopting robotic surgeries?
6How will robotic surgeries affect patient experience and how easy is to convince a patient to pursue robotic surgery?
7What are the limitations of a robotic surgery?
8To which extent nursing staff are being involved in the robotic program?
9What is the normal OR procedure time for a robotic surgery compared to a laparoscopic one and how will robotic surgeries affect OR schedule, OR occupancy and manpower involvement?
10From a human resources perspective, what are the challenges involved in implementing the robotic program? Any impact on the overhead and the payroll
11What is the cash price difference between a robotic and a laparoscopic surgery
12What is the difference in materials and instruments cost between a robotic surgery and a laparoscopic surgery?
13Is there a difference in the insurance base rate reimbursement between both type of surgeries? What are the real challenges with third party payers
14How much is the cost of acquiring a robot and what is expected ROI, in how many years you can break even
15Is there any difference from the physician side in terms of remuneration related to the nature of surgery (robotic or laparoscopic?)
16How do you segment your customers? Do you have any strategy related to robot surgeries?
17How do technological innovations change the nature and impact of the marketing mix components in the health care sector?

or Create an Account

Close subscription notice
Close access options