Interview guide
| Introduction: Small abstract on the interviewee in terms of position, experience and years of expertise | |
|---|---|
| 1 | What is the vision of the company? |
| 2 | What is the concept of robotic surgery, when was it introduced and how it works? |
| 3 | Is this concept approved by the health care authorities? |
| 4 | What is the portfolio of services offered in the robotic program? |
| 5 | What are the clinical advantages of adopting robotic surgeries? |
| 6 | How will robotic surgeries affect patient experience and how easy is to convince a patient to pursue robotic surgery? |
| 7 | What are the limitations of a robotic surgery? |
| 8 | To which extent nursing staff are being involved in the robotic program? |
| 9 | What is the normal OR procedure time for a robotic surgery compared to a laparoscopic one and how will robotic surgeries affect OR schedule, OR occupancy and manpower involvement? |
| 10 | From a human resources perspective, what are the challenges involved in implementing the robotic program? Any impact on the overhead and the payroll |
| 11 | What is the cash price difference between a robotic and a laparoscopic surgery |
| 12 | What is the difference in materials and instruments cost between a robotic surgery and a laparoscopic surgery? |
| 13 | Is there a difference in the insurance base rate reimbursement between both type of surgeries? What are the real challenges with third party payers |
| 14 | How much is the cost of acquiring a robot and what is expected ROI, in how many years you can break even |
| 15 | Is there any difference from the physician side in terms of remuneration related to the nature of surgery (robotic or laparoscopic?) |
| 16 | How do you segment your customers? Do you have any strategy related to robot surgeries? |
| 17 | How do technological innovations change the nature and impact of the marketing mix components in the health care sector? |
| Introduction: Small abstract on the interviewee in terms of position, experience and years of expertise | |
|---|---|
| 1 | What is the vision of the company? |
| 2 | What is the concept of robotic surgery, when was it introduced and how it works? |
| 3 | Is this concept approved by the health care authorities? |
| 4 | What is the portfolio of services offered in the robotic program? |
| 5 | What are the clinical advantages of adopting robotic surgeries? |
| 6 | How will robotic surgeries affect patient experience and how easy is to convince a patient to pursue robotic surgery? |
| 7 | What are the limitations of a robotic surgery? |
| 8 | To which extent nursing staff are being involved in the robotic program? |
| 9 | What is the normal OR procedure time for a robotic surgery compared to a laparoscopic one and how will robotic surgeries affect OR schedule, OR occupancy and manpower involvement? |
| 10 | From a human resources perspective, what are the challenges involved in implementing the robotic program? Any impact on the overhead and the payroll |
| 11 | What is the cash price difference between a robotic and a laparoscopic surgery |
| 12 | What is the difference in materials and instruments cost between a robotic surgery and a laparoscopic surgery? |
| 13 | Is there a difference in the insurance base rate reimbursement between both type of surgeries? What are the real challenges with third party payers |
| 14 | How much is the cost of acquiring a robot and what is expected ROI, in how many years you can break even |
| 15 | Is there any difference from the physician side in terms of remuneration related to the nature of surgery (robotic or laparoscopic?) |
| 16 | How do you segment your customers? Do you have any strategy related to robot surgeries? |
| 17 | How do technological innovations change the nature and impact of the marketing mix components in the health care sector? |
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