Table II

Overview of the focused literature review process

StagesResearch procedures
Stage 1: identification and screening of abstractsFive target journals: Journal of Service Management, Journal of Services Marketing, Journal of Service Research, Journal of Service Theory and Practice and Service Industries Journal
Time frame: January 2006–August 2016, containing 2,466 articles
Initial inspection based on title, keywords and abstract: an article was included, if it addressed some form of collaborative act in the customer–service provider interface and indicated that some kind of outcome(s) resulted from this co-creation. Articles that discussed value co-creation on an abstract level, without addressing a service event or episode that yielded some kind of outcomes or consequences from the co-involvement of the customer and the service provider, were excluded from the literature set
If ambiguity prevailed during the initial inspection, the whole publication was skimmed for its suitability
Citation management software (EndNote X7) was used to store and explore the literature effectively
A single line was written about each publication and its relation to the outcomes of co-creating services to attain a reference point
Result: 138 articles
Stage 2: screening and analysis of article contentSecondary inspection of articles, arranged in chronological order, based on reading the introduction, literature review and methodology parts
For each article, the definitions, explanations and descriptions of “co-creating services” were entered into a spreadsheet file
During this closer inspection of the article content, the articles were excluded for the following reasons: (a) co-creation was not addressed; (b) co-creation was addressed, but not between the customer and the service provider; and (c) words interpreted as terminology typically associated with co-creation of services were used in in another meaning or context
Result: 84 articles
Stage 3: screening and analysis of the findingsTertiary inspection based on reading the analysis, results and discussion sections of all articles in sequence of their assigned numbers
Following the tertiary inspection, 10 articles were excluded for the following reasons: (a) no outcomes of co-creating services addressed; or (b) has outcomes of co-creating services, but not for the customer or the service provider
Result: 74 articles
Stage 4: synthesizing the findingsSection 3: Discussion on the terminology determined through the focused review found to be related to co-creating services
Section 4: Explicit definition of co-creating services based on thematic analysis of the forms and themes of extant conceptualizations
Section 5: Typology of the beneficial and counterproductive customer and provider outcomes of co-creating services based on thematic analysis of the outcomes and classified after the co-creation experience dimensions of Verleye (2015)
Section 6: Integrative framework for the co-creation of services based on the prior review findings and the comparison between the different terms
Stage 5: supplementary SCOPUS searchSCOPUS search of all targeted publication outlets of the years before 2006
Searched keywords: co-creation/cocreation OR involvement, engagement, participation, co-design/codesign, co-production/coproduction, co-consumption/coconsumption, pro-sumption/prosumption, AND outcome
The SCOPUS search identified 14 articles of which six articles passed the screening (as above) and were added to the data set and syntheses of Stage 4
Result of supplementary review: 6 articles added, total 80 articles

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