Table 1

Illustrative research questions for the future studies

Examples of questions that might be drawn from each theme as a component of a broader research project
Tech/data innovation
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    How can edge computing provide security and privacy for digitally-enabled services?

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    How can distributed ledger technologies provide rigorous and immutable audit trails for service contracts?

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    How can emerging technology enhance resilient service operations?

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    How can Privacy Enhancing Technologies protect consumer and company data in outcome-based contracts?

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    How could big data lead to the development and adoption of new service-led business models for greater value creation and value capture?

Business model innovation
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    How can advanced service business models be better understood and communicated?

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    How can decentralised peer-to-peer systems enhance the adoption of outcome-based business models?

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    How can outcome-based business models be rapidly designed?

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    How can customer involvement in co-creation of business models be enhanced?

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    How can service-led business models support market adoption of innovative technologies?

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    How can organisations acquire competences need for service-led business model innovation?

Financial innovation
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    How can innovative technologies such as DLTs, AI, and IoT address challenges related to the financial aspects of servitization?

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    How can distributed ledger technology broaden financial outreach for servitized business models?

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    How can blockchain technology be adopted to transfer the value via digital protocol?

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    How can decentralised finance (DeFi) drive service-led business models?

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    How can new tokenisation methods and new kinds of token be developed to support the adoption of outcome-based contracts?

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    How can peer-to-peer transactions enable service-led business models?

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    How could blockchain innovations unlock issues around asset ownership?

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    How can blockchain technology enable the delivery of outcome-based business models?

Regulatory innovation
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    How can smart contract protect privacy violations in advanced service contracts?

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    How can smart contracts be informed by big data analytics while respecting customer privacy and compliance in service-led business models?

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    How can new regulatory innovation enhance trust and compliance in servitization?

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    How can regtech support the development of new financial innovation for outcome-based contracts?

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    How can new regulations and governance protocols support the adoption of servitization?

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