Study's trustworthiness
| Criteria | The method used to address the criteria | References |
|---|---|---|
| Preunderstanding of the subject (familiarity of the researchers with the studied phenomenon) | The authors have 10+ years of servitization research experience | Storbacka (2011) |
| The authors have collaborated with the firm for over ten years and are involved in different business-related research projects | ||
| The authors have conducted multiple executive and manager interviews within this company | ||
| The authors have one published article on the subject | ||
| Credibility (how well the results appear to represent the data) | The authors have >1 year of continuous interaction with the firm's representatives involving member checks | Huberman and Miles (1994), Lincoln and Guba (1985) |
| The case firm provided the framework used for research purposes | ||
| The case firm provided access to senior manager interviews | ||
| The case firm provided additional documents (e.g. the innovation playbook) for research purposes | ||
| The first round of interviews was conducted between 2016 and 2018 | ||
| The second round of interviews was conducted in 2019–2020 | ||
| The Gioia method was used to represent the data structure | ||
| Transferability (how well the results can be applied) | Use of purposeful sampling (results can be potentially applied to similar contexts) | Eisenhardt and Graebner (2007) |
| Dependability (how consistent the explanations are) | Twenty-five managers were interviewed altogether | Eisenhardt (1989), Huberman and Miles (1994) |
| The interviews were audiotaped and transcribed verbatim afterward | ||
| Objectivity (how the results from the respondents were interpreted and how researchers' biases were avoided) | The interpretations were confirmed with the case firm's representatives | Pratt (2009) |
| Multiple researchers were involved in reducing researcher bias | ||
| Integrity (how the respondents may give misinformation regarding the phenomenon) | The interviews were professional, friendly, and anonymous | Raja et al. (2020), Storbacka (2011) |
| Several managers from the company were interviewed to avoid single-respondent bias (enabled data triangulation) | ||
| Each manager was interviewed separately (no group interviews) to avoid potential problems caused by the group interviews | ||
| Understanding (how the results represent real-world circumstances) | The preliminary findings were presented to the managers | Strauss and Corbin (1998) |
| The preliminary findings were presented at an academic conference (SSC2020) |
| Criteria | The method used to address the criteria | References |
|---|---|---|
| The authors have 10+ years of servitization research experience | ||
| The authors have collaborated with the firm for over ten years and are involved in different business-related research projects | ||
| The authors have conducted multiple executive and manager interviews within this company | ||
| The authors have one published article on the subject | ||
| The authors have >1 year of continuous interaction with the firm's representatives involving member checks | ||
| The case firm provided the framework used for research purposes | ||
| The case firm provided access to senior manager interviews | ||
| The case firm provided additional documents (e.g. the innovation playbook) for research purposes | ||
| The first round of interviews was conducted between 2016 and 2018 | ||
| The second round of interviews was conducted in 2019–2020 | ||
| The Gioia method was used to represent the data structure | ||
| Use of purposeful sampling (results can be potentially applied to similar contexts) | ||
| Twenty-five managers were interviewed altogether | ||
| The interviews were audiotaped and transcribed verbatim afterward | ||
| The interpretations were confirmed with the case firm's representatives | ||
| Multiple researchers were involved in reducing researcher bias | ||
| The interviews were professional, friendly, and anonymous | ||
| Several managers from the company were interviewed to avoid single-respondent bias (enabled data triangulation) | ||
| Each manager was interviewed separately (no group interviews) to avoid potential problems caused by the group interviews | ||
| The preliminary findings were presented to the managers | ||
| The preliminary findings were presented at an academic conference (SSC2020) |
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