Table II

List of variables identified

No.Variable short nameNo.Variable short name
 1Social and environmental responsibility19.Customer-oriented marketing
 2Organizational climate20.Active pricing policy
 3Qualification to train apprentices21.Assortment competency
 4Optimal structure of employee base22.Limited willingness to cooperatea
 5Strategic planning23.Financial flexibility
 6Lack of economic skills and knowledgea24.Optimal size of sales area
 7Optimal tasks allocation25.In-house production
 8Sense of markets and customers26.Long-term continuity
 9Internal communication27.Profitability
10Implemented company philosophy28.Productivity
11Customer satisfaction29.Effects of societal changes
12Highly competitive marketa30.Barriers through regulation and legislationa
13Relationships with suppliers31.Use of advanced technologies
14Company’s image32.Shortage of skilled labora
15Corporate communication33.Manager’s production skills
16Suitable location34.Conflicts between family and worka
17Shop attractiveness35.Customers’ appreciation of horticultural products
18Standardization of work processes  

Note:aNegative connotations

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