Representative quotations for entrepreneurial activity choice stage
| Theme | Representative quotation |
|---|---|
| Family influence | “I went into this … business because my father was into that business and I saw it would be beneficial to me” [GH1] |
| “Cereals are food products. So I chose to go into that business with the knowledge that even if I don't get profit I will get food for my children to eat” [GH26] | |
| “I went into this particular business because … my mother was dealing in hair products and that took her to the USA and other places and back to trade in hair products like wigs mesh, artificial hair and many others. So I knew the inside out of that business”. [CI 3] | |
| Personal qualities | “I learnt the trade growing up, and so I felt it would be easier doing that than going to learn something new from somewhere else” [GH15] |
| “I like this job a lot. It's been my interest since childhood … It's always been my passion to sew” [GH8] | |
| External environment | “women like changing their hair styles and look for every occasion. So clothes and hair products will always be in demand” [CI 3] |
| “I looked around here and saw there was no such business … so I decided to start selling these products here” [GH6] | |
| Ease of operation | “In our area here we have a lot of shea nut trees and so I felt … that it would be beneficial to use the tree that is in abundance here to make money” [GH20] |
| “I chose to go into jewelry because they never go out of fashion, and they don't rot. So one can put them down for several years and still have them intact …” [CI 13] | |
| “I went into this business because it didn't require a huge capital to start …” [GH19] | |
| “We had this building that we were not ready to move in so we decided to use it for a school” [GH33] |
| Theme | Representative quotation |
|---|---|
| Family influence | “I went into this … business because my father was into that business and I saw it would be beneficial to me” [GH1] |
| “Cereals are food products. So I chose to go into that business with the knowledge that even if I don't get profit I will get food for my children to eat” [GH26] | |
| “I went into this particular business because … my mother was dealing in hair products and that took her to the USA and other places and back to trade in hair products like wigs mesh, artificial hair and many others. So I knew the inside out of that business”. [CI 3] | |
| Personal qualities | “I learnt the trade growing up, and so I felt it would be easier doing that than going to learn something new from somewhere else” [GH15] |
| “I like this job a lot. It's been my interest since childhood … It's always been my passion to sew” [GH8] | |
| External environment | “women like changing their hair styles and look for every occasion. So clothes and hair products will always be in demand” [CI 3] |
| “I looked around here and saw there was no such business … so I decided to start selling these products here” [GH6] | |
| Ease of operation | “In our area here we have a lot of shea nut trees and so I felt … that it would be beneficial to use the tree that is in abundance here to make money” [GH20] |
| “I chose to go into jewelry because they never go out of fashion, and they don't rot. So one can put them down for several years and still have them intact …” [CI 13] | |
| “I went into this business because it didn't require a huge capital to start …” [GH19] | |
| “We had this building that we were not ready to move in so we decided to use it for a school” [GH33] |
Source(s): Authors own creation
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