Table 2

Themes, research ideas and contributions to the research streams

ThemesSample posts on redditFuture research ideasContributions to research streams
Essential service provisionNew definition of essential service to question the rational and basic set of issues in a crisis time that can be implemented in a phased manner
  1. Essential service conceptualization according to different perspectives (micro, meso and macro)

  2. Models and metrics to configure an essential service

  3. Smart technologies to foster essential service provision

Service infusion
Service culture well-being
Service technology
Bricolage innovationInnovative solutions to reduce constraints based on new ways of integrating existing resources
  1. Bricolage innovation processes

  2. Well-being innovation outcomes

  3. Practicing innovation in complex adaptive systems

Service innovation
Service well-being
Social implications of technology
Responsible shopping practicesNew experience and value cocreation processes in times of crises focused on what constitutes “responsible” and how market actors behave for their own benefit and the benefit of others
  1. Emergence of new service practices

  2. Responsibility as a value logic

  3. Responsible behaviour and measures

Transformative service research
Social marketing
Market shaping amid crisisNew insights on market-shaping mechanisms and dynamic capabilities that are suitable for a crisis situation
  1. External shocks triggering market changes

  2. Public actors in market shaping

  3. Nation-states as institutions

Market shaping
Market dynamics
Service System viability

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