Table 1 Main advances of SDL as the... | Emerald Publishing

Table 1

Main advances of SDL as the basis and the context of the study

Main advances	Highlighted definitions and/or descriptions	Representative references
The foundation of service-dominant logic	Marketing is a social and economic process. Knowledge and skills are fundamental units of exchange. Goods are distribution mechanisms for service provision. Knowledge is the source of competitive advantage. The customer is always a co-producer. The enterprise can only make value propositions	V&L04
The foundation of service-dominant logic	Value-in-use	V&L04
Value co-creation – refining SDL	Service is the fundamental basis of exchange. Operant resources are the fundamental source of competitive advantage. The customer is always a co-creator of value. The enterprise cannot deliver value, but only offer value propositions. All social and economic actors are resource integrators. Value is always uniquely and phenomenologically determined by the beneficiary	Vargo and Lusch (2008a, b)
Service science	Service science is a new discipline transcending service science, management, engineering, and design (Spohrer and Maglio, 2010, p. 3)	Maglio et al. (2010)
Service systems	Service systems are complex and dynamic configurations of people, technologies, organizations, technologies, and other resources, i.e. constellations of resources mobilized to co-create value in various contexts (Spohrer and Maglio, 2010)	Spohrer and Maglio (2010)
Value-in-context	Thus, context is an important dimension of value co-creation because it frames exchange, service, and the potentiality of resources from the unique perspective of each actor and from the unique omniscient perspective of the entire service ecosystem (Chandler and Vargo, 2011, p. 45)	Chandler and Vargo (2011), Akaka et al. (2013a)
Service ecosystems	Service ecosystems are complex, self-adjusting systems of resource-integrating actors connected by shared institutional arrangements and mutual value creation (Vargo and Lusch, 2016)	Mars et al. (2012), Vargo and Akaka (2012), Wieland et al. (2012)
Institutions	Value co-creation in service ecosystems is enabled (or constrained) by institutions—rules, norms, meanings, symbols, practices, and similar aides to collaboration—and, more generally, institutional arrangements—interdependent assemblages of institutions	Vargo et al. (2015), Koskela-Huotari and Vargo (2016), Siltaloppi et al. (2016), Vargo and Lusch (2016)
The narrative of SDL	Actors are involved in resource integration and service exchange, enabled and constrained by endogenously generated institutions and institutional arrangements, establishing nested and interlocked service ecosystems, within which actors co-create value	Vargo and Lusch (2016, 2017)
Axioms of SDL	(1) The application of specialized skills and knowledge is the fundamental unit of exchange	Vargo and Lusch (2016)
	(2) Value is co-created by multiple actors, always including the beneficiary
	(3) All social and economic actors are resource integrators
	(4) Value is always uniquely and phenomenologically determined by the beneficiary
	(5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements
SDL 2025: Future research agenda	Mid-range theories should be developed to partner with SDL development as a theory of markets. The authors proposed a wide and structured research agenda for marketing and other fields	Vargo and Lusch (2017)
Charting the field: The SDL Handbook	Eleven themes were grouped as the most insightful advances in SDL and stimulated a debate on theoretical developments, empirical advances and future research directions	Vargo and Lusch (2018)

Main advances	Highlighted definitions and/or descriptions	Representative references
The foundation of service-dominant logic	Marketing is a social and economic process. Knowledge and skills are fundamental units of exchange. Goods are distribution mechanisms for service provision. Knowledge is the source of competitive advantage. The customer is always a co-producer. The enterprise can only make value propositions	V&L04
The foundation of service-dominant logic	Value-in-use	V&L04
Value co-creation – refining SDL	Service is the fundamental basis of exchange. Operant resources are the fundamental source of competitive advantage. The customer is always a co-creator of value. The enterprise cannot deliver value, but only offer value propositions. All social and economic actors are resource integrators. Value is always uniquely and phenomenologically determined by the beneficiary	Vargo and Lusch (2008a, b)
Service science	Service science is a new discipline transcending service science, management, engineering, and design (Spohrer and Maglio, 2010, p. 3)	Maglio et al. (2010)
Service systems	Service systems are complex and dynamic configurations of people, technologies, organizations, technologies, and other resources, i.e. constellations of resources mobilized to co-create value in various contexts (Spohrer and Maglio, 2010)	Spohrer and Maglio (2010)
Value-in-context	Thus, context is an important dimension of value co-creation because it frames exchange, service, and the potentiality of resources from the unique perspective of each actor and from the unique omniscient perspective of the entire service ecosystem (Chandler and Vargo, 2011, p. 45)	Chandler and Vargo (2011), Akaka et al. (2013a)
Service ecosystems	Service ecosystems are complex, self-adjusting systems of resource-integrating actors connected by shared institutional arrangements and mutual value creation (Vargo and Lusch, 2016)	Mars et al. (2012), Vargo and Akaka (2012), Wieland et al. (2012)
Institutions	Value co-creation in service ecosystems is enabled (or constrained) by institutions—rules, norms, meanings, symbols, practices, and similar aides to collaboration—and, more generally, institutional arrangements—interdependent assemblages of institutions	Vargo et al. (2015), Koskela-Huotari and Vargo (2016), Siltaloppi et al. (2016), Vargo and Lusch (2016)
The narrative of SDL	Actors are involved in resource integration and service exchange, enabled and constrained by endogenously generated institutions and institutional arrangements, establishing nested and interlocked service ecosystems, within which actors co-create value	Vargo and Lusch (2016, 2017)
Axioms of SDL	(1) The application of specialized skills and knowledge is the fundamental unit of exchange	Vargo and Lusch (2016)
	(2) Value is co-created by multiple actors, always including the beneficiary
	(3) All social and economic actors are resource integrators
	(4) Value is always uniquely and phenomenologically determined by the beneficiary
	(5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements
SDL 2025: Future research agenda	Mid-range theories should be developed to partner with SDL development as a theory of markets. The authors proposed a wide and structured research agenda for marketing and other fields	Vargo and Lusch (2017)
Charting the field: The SDL Handbook	Eleven themes were grouped as the most insightful advances in SDL and stimulated a debate on theoretical developments, empirical advances and future research directions	Vargo and Lusch (2018)