Table 1 Future research directions The... | Emerald Publishing

Table 1

Future research directions

The role of meaning in service innovation	Research questions
Meaning and value propositions	How can service providers use the concept of meaning to design value propositions that will engage actors in interaction and to what extent is this process contingent to the complexity of the service system? How can service design, through its human-centered principles and methods, facilitate the creation of meaningful value propositions? What service design tools and techniques are useful in uncovering the future meaningfulness of new value propositions? How can meaning be operationalized to explain the combination of cocreative practices and resources tied to new value propositions?
Meaning and resource integration	What is the role of individual and collective meaning for resource integration and to what extent does this affect how actors interpret novel or existing resources? What are the different ways of how meaning influences resource integration and to what extent can this influence be generalized across different contexts? How is resource interpretation realized in operand and operant resources? To what extent can resource interpretation influence deliberate orchestration of resources across the service system and how can service design assist in orchestration?
Meaning and new value cocreation	How can emergence of new value be empirically explained through meaning and how does this differ on individual or a system level? What is the role of meaning in value codestruction and to what extent can it hinder service innovation?

The role of meaning in service innovation	Research questions
Meaning and value propositions	How can service providers use the concept of meaning to design value propositions that will engage actors in interaction and to what extent is this process contingent to the complexity of the service system? How can service design, through its human-centered principles and methods, facilitate the creation of meaningful value propositions? What service design tools and techniques are useful in uncovering the future meaningfulness of new value propositions? How can meaning be operationalized to explain the combination of cocreative practices and resources tied to new value propositions?
Meaning and resource integration	What is the role of individual and collective meaning for resource integration and to what extent does this affect how actors interpret novel or existing resources? What are the different ways of how meaning influences resource integration and to what extent can this influence be generalized across different contexts? How is resource interpretation realized in operand and operant resources? To what extent can resource interpretation influence deliberate orchestration of resources across the service system and how can service design assist in orchestration?
Meaning and new value cocreation	How can emergence of new value be empirically explained through meaning and how does this differ on individual or a system level? What is the role of meaning in value codestruction and to what extent can it hinder service innovation?