Table 1 Findings from the participant... | Emerald Publishing

Table 1

Findings from the participant observation

Role of consumers	Barriers and social supports	Value of social supports
Recipients	Overcoming the lifestyle barrier requires instrumental support.	The gain of functional value emerges through regaining a market relationship (The instrumental support allows consumers to gain functional value, which is the core value of support services).
Quasi-actors	Overcoming the capability barrier requires companionship.	The gain of social relationship value emerges through building a reciprocal relationship (The companionship enables consumers to gain social relationship value by strengthening social capital).
Generic actors	Overcoming the trust barrier requires emotional support.	The gain of emotional value emerges through reaching a mutual understanding (The emotional support allows consumers to gain emotional value by cocreating positive emotions).

Role of consumers	Barriers and social supports	Value of social supports
Recipients	Overcoming the lifestyle barrier requires instrumental support.	The gain of functional value emerges through regaining a market relationship (The instrumental support allows consumers to gain functional value, which is the core value of support services).
Quasi-actors	Overcoming the capability barrier requires companionship.	The gain of social relationship value emerges through building a reciprocal relationship (The companionship enables consumers to gain social relationship value by strengthening social capital).
Generic actors	Overcoming the trust barrier requires emotional support.	The gain of emotional value emerges through reaching a mutual understanding (The emotional support allows consumers to gain emotional value by cocreating positive emotions).