Methodology for service design
| Methodology | Stages1 | Organisation diagnosis2 | Measurement of results3 | Holistic organisational change4 |
|---|---|---|---|---|
| New Service Development (NSD) (Yu and Sangiorgi, 2018) | Design; Analysis; Development; Launch | Partially–Services | N | Partially–Services |
| Multilevel Service Design (MSD) (Patrício et al., 2011) | Designing the service concepts; Designing the service system; Designing the service encounter | Partially–Services | N | Partially–Services |
| Management and Interactions Design for Service (MINDS) (Grenha Teixeira et al., 2017) | Management; Interaction Design | Partially–Services | N | Partially–Services |
| Service Design for Value Networks (SD4VN) (Patrício et al., 2018a, b) | Mapping the Value Network; Understanding the experience, network goals, activities, and interactions of multiple actors; Designing the value network service concept and architecture | Partially–Services | N | Partially–Services |
| Service Design Method for Companies Undergoing a Servitisation process (SDCS) (Lima and Teixeira, 2020) | Exploration; Development; Pilot; Implementation; Service management | Partially–Services | N | Partially–Services |
| Service Design for Business Process Reengineering (SD4BPR) (Banica and Patricio, 2020) | Mapping the AS-IS process; Modelling the TO BE process; Exploring implementation possibilities | Partially–Process | N | Partially–Processes |
| Methodology | Stages1 | Organisation diagnosis2 | Measurement of results3 | Holistic organisational change4 |
|---|---|---|---|---|
| New Service Development (NSD) ( | Design; Analysis; Development; Launch | Partially–Services | N | Partially–Services |
| Multilevel Service Design (MSD) ( | Designing the service concepts; Designing the service system; Designing the service encounter | Partially–Services | N | Partially–Services |
| Management and Interactions Design for Service (MINDS) ( | Management; Interaction Design | Partially–Services | N | Partially–Services |
| Service Design for Value Networks (SD4VN) ( | Mapping the Value Network; Understanding the experience, network goals, activities, and interactions of multiple actors; Designing the value network service concept and architecture | Partially–Services | N | Partially–Services |
| Service Design Method for Companies Undergoing a Servitisation process (SDCS) ( | Exploration; Development; Pilot; | Partially–Services | N | Partially–Services |
| Service Design for Business Process Reengineering (SD4BPR) ( | Mapping the AS-IS process; Modelling the TO BE process; Exploring implementation possibilities | Partially–Process | N | Partially–Processes |
Note(s): 1This column summarises the steps of the methodology; 2This column describes whether the method allows for understanding the organisation' structure, processes, or services prior to intervention (Yes, Y; No, N; Partially); 3This column describes whether the method allows to quantify the results obtained after the intervention (Yes, Y; No, N; Partially); 4This column describes whether the method causes organisational change in structure, processes, or services (Yes, Y; No, N; Partially)
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