Table 4

Table of findings demonstrating if/how digitalization has furthered exploration or exploitation

Law firmsArchitecture firms
Exploit“We work mainly the same way, but the difference is that we have the office in our pockets now.” – Partner, established firm“Digitalization makes us more specialized.” – Partner, established firm
“We deliver high quality legal services, and the cost is not really an issue.” [describing limited needs to work more efficiently with digital technology]– Partner, established firm“We have used digital tools for decades, this is to some extent just advancing the efficiency agenda.” – Partner, established firm
Explore“Law is particularly suited for automation and artificial intelligence” as it “is both rule-based and document-heavy.” – Founder, new firm“Digitalization is about introducing ICT but also about using virtual reality and augmented reality technologies and creating new streams of value connected to that.”– Partner, established firm
“We started to recruit, because I thought that we needed to have new people in, new developers, and gain speed. Also, we needed to think like this: who is the client and what problem are we really trying to solve?” – Founder, new firm“You can work with visualization in sales and you create the experience of the final product. You can use it to convince a client of an idea, so a lot of it is about communication, but it also helps to get financial flows going.” – Technology officer, established firm
Explore and exploit“I think most architects put most of their time into more traditional projects, but many of them are also involved in pilots, testing new ways of working–either as internal pilots or together with customers.” – Partner, established firm
“It is a chance for us [architects] to re-gain high status and an elevated position in society.” – Partner, established firm
“… opportunities to optimize solutions for the entire industry.”– Partner, established firm

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