Table 3
Comparisons of language summary variables
Summary language variable
Affinity (
n
= 954)
Discovery (
n
= 1,056)
Bonitas (
n
= 857)
Analytical thinking
56.82
59.91
58.41
Clout
62.73
51.78
54.01
Authenticity
35.05
60.40
57.15
Emotional tone
63.96
51.94
41.32
Summary language variable
Affinity (
n
= 954)
Discovery (
n
= 1,056)
Bonitas (
n
= 857)
Analytical thinking
56.82
59.91
58.41
Clout
62.73
51.78
54.01
Authenticity
35.05
60.40
57.15
Emotional tone
63.96
51.94
41.32
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