Model summary and coefficients for all language summary variables
| Model summary | Affinity | Discovery | Bonitas | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Model summary | F(4, 949) = 357.06 (p < 0.00) | R2 = 0.60 | F(4, 1051) = 146.70 (p < 0.00) | R2 = 0.36 | F(4, 852) = 141.59 (p < 0.00) | R2 = 0.40 | |||
| Variable | β | t | p | β | t | p | β | t | p |
| Analytical thinking | 0.03 | 1.44 | 0.15 | 0.16 | 0.63 | 0.53 | 0.08 | 2.89 | 0.00* |
| Clout | 0.04 | 1.64 | 0.10 | 0.13 | 4.23 | <0.00** | 0.02 | 0.74 | 0.46 |
| Authenticity | −0.14 | −5.52 | <0.00** | −0.06 | −1.97 | 0.04* | −0.06 | −2.04 | 0.04* |
| Emotional tone | 0.68 | 29.35 | <0.00** | 0.52 | 20.07 | <0.00** | 0.59 | 21.29 | <0.00** |
| Model summary | Affinity | Discovery | Bonitas | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Model summary | |||||||||
| Variable | β | β | β | ||||||
| Analytical thinking | 0.03 | 1.44 | 0.15 | 0.16 | 0.63 | 0.53 | 0.08 | 2.89 | 0.00* |
| Clout | 0.04 | 1.64 | 0.10 | 0.13 | 4.23 | <0.00** | 0.02 | 0.74 | 0.46 |
| Authenticity | −0.14 | −5.52 | <0.00** | −0.06 | −1.97 | 0.04* | −0.06 | −2.04 | 0.04* |
| Emotional tone | 0.68 | 29.35 | <0.00** | 0.52 | 20.07 | <0.00** | 0.59 | 21.29 | <0.00** |
Note(s): * significant at a 5% level
** significant at a 1% level