Table 5

Model summary and coefficients for all language summary variables

Model summaryAffinityDiscoveryBonitas
Model summaryF(4, 949) = 357.06 (p < 0.00)R2 = 0.60F(4, 1051) = 146.70 (p < 0.00)R2 = 0.36F(4, 852) = 141.59 (p < 0.00)R2 = 0.40
Variableβtpβtpβtp
Analytical thinking0.031.440.150.160.630.530.082.890.00*
Clout0.041.640.100.134.23<0.00**0.020.740.46
Authenticity−0.14−5.52<0.00**−0.06−1.970.04*−0.06−2.040.04*
Emotional tone0.6829.35<0.00**0.5220.07<0.00**0.5921.29<0.00**

Note(s): * significant at a 5% level

** significant at a 1% level

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