Table AI. Positive social media coverage... | Emerald Publishing

Table AI.

Positive social media coverage

Criteria	Rating	Very high			Rating	High			Rating	Medium			Rating	Low			Rating	Very low			fuzzy weight			(c-a) + (b-a)	[(c-a) + (b-a)]/3	BNPi
Net Cost	11	8.25	11	11	26	13	19.5	26	22	5.5	11.0	16.5	13	0	3.25	6.5	8	0	0	2	0.33	0.56	0.78	0.67	0.221875	0.56
Feasibility	16	12	16	16	4	2	3	4	25	6.25	12.5	18.75	5	0	1.25	2.5	2	0	0	0.5	0.39	0.63	0.80	0.65	0.217949	0.61
Effectiveness	7	5.25	7	7	36	18	27	36	22	5.5	11.0	16.5	0	0	0	0	3	0	0	0.75	0.42	0.66	0.89	0.70	0.234069	0.66

Criteria	Rating	Veryhigh			Rating	High			Rating	Medium			Rating	Low			Rating	Verylow			fuzzyweight			(c-a) + (b-a)	[(c-a)+ (b-a)]/3	BNPi
Net Cost	11	8.25	11	11	26	13	19.5	26	22	5.5	11.0	16.5	13	0	3.25	6.5	8	0	0	2	0.33	0.56	0.78	0.67	0.221875	0.56
Feasibility	16	12	16	16	4	2	3	4	25	6.25	12.5	18.75	5	0	1.25	2.5	2	0	0	0.5	0.39	0.63	0.80	0.65	0.217949	0.61
Effectiveness	7	5.25	7	7	36	18	27	36	22	5.5	11.0	16.5	0	0	0	0	3	0	0	0.75	0.42	0.66	0.89	0.70	0.234069	0.66