Table V

Cronbach's α and PCA

ValuesItemsCronbach's αKMOaVariance (%)
EgoisticSocial power, wealth, authority, influential and ambitious0.6970.70346.0
HedonicPleasure, enjoying life, gratification for oneself0.6100.64256.0
AltruisticEquality, a world at peace, social justice, helpful0.7190.73955.0
BiosphericRespecting the earth, unity with nature, protecting the environment, preventing pollution0.8620.76671.0

Note:aThe Kaiser‐Meyer‐Olkin (KMO) value is a measure of appropriateness of factor analysis

Source: Di Franco and Marradi (2013) 

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