Descriptive statistics for the psychographic groups
| VALS 2 groups (N = 960) | m | SD |
|---|---|---|
| Innovators | 2.18 | 1.061 |
| Thinkers | 2.91 | 1.052 |
| Achievers | 3.88 | 1.127 |
| Experiencers | 2.16 | 0.860 |
| Believers | 3.80 | 1.104 |
| Strivers | 3.54 | 1.044 |
| Makers | 3.05 | 0.779 |
| Survivors | 3.56 | 1.021 |
| VALS 2 groups ( | SD | |
|---|---|---|
| Innovators | 2.18 | 1.061 |
| Thinkers | 2.91 | 1.052 |
| Achievers | 3.88 | 1.127 |
| Experiencers | 2.16 | 0.860 |
| Believers | 3.80 | 1.104 |
| Strivers | 3.54 | 1.044 |
| Makers | 3.05 | 0.779 |
| Survivors | 3.56 | 1.021 |
Source(s): Author's research, *m = arithmetic means, SD = standard deviation
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