Table 1

Descriptive statistics for the psychographic groups

VALS 2 groups (N = 960)mSD
Innovators2.181.061
Thinkers2.911.052
Achievers3.881.127
Experiencers2.160.860
Believers3.801.104
Strivers3.541.044
Makers3.050.779
Survivors3.561.021

Source(s): Author's research, *m = arithmetic means, SD = standard deviation

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal