Table I

Example of owner-manager insights through interviews

Owner-manager
AHere, A was referring to insights about their agency and anxiety:
[] and you know if managers are standing on a rock just watching the sea go out half a mile just leaving bare rocks, wrecks and everything else […] you know that something terrible is coming
BHere, B was referring to insights about their role, ability and commitment in longer range planning
It’s a lot; it’s a lot for me to carry both emotionally, personally and every other way. Particularly if you’re also doing the admin […] lot of it’s hearts and minds but the mind part of it also requires thinking […] you’re the rock and the hard place. I think the difficulty is […] quite personal […] the lack of other people willing to take the issue by the horns and run with it […] it’s like looking after your kids all the time, I don’t need to go on doing it. I personally don’t, don’t intend to go on doing beyond April next year
CHere, C was referring to insights about diversification and congruence with the core offering:
[…] you know I, I completely agree with you that I didn’t think that the cosmetic things, the thing we should be spending a lot of money on, we should be spending money on other parts of the eyes and not about the plastic surgery
DHere, D was referring to insights about perceived limitations of personal and management capacity:
I have learnt that, trying to do what I do and not delegate can have a catastrophic effect on your business

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