Table 2 Empirical results: social media...

Table 2

Empirical results: social media adoption by top-European PMBs

Ranking	Throughput (2018)	Top-25 EU ports	Port dimension	Cultural cluster	Rate of adoption
Ranking	Throughput (2018)	Top-25 EU ports	Port dimension	Cultural cluster	Facebook	Twitter	Instagram	YouTube	LinkedIn	Coverage
1	441.473	Rotterdam	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
2	212.010	Antwerp	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
3	117.627	Hamburg	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
4	99.503	Amsterdam	Medium	Germanic Europe	✓	✓	✓	✓	✓	100%
5	88.645	Algeciras	Medium	Latin Europe	✓	✓			✓	60%
6	75.672	Marseille	Medium	Latin Europe	✓		✓	✓	✓	80%
7	64.902	Le Havre	Medium	Latin Europe	✓	✓	✓		✓	80%
8	61.972	Valencia	Medium	Latin Europe		✓	✓	✓	✓	80%
9	57.380	Trieste	Medium	Latin Europe		✓	✓	✓	✓	60%
10	55.617	Immingham	Medium	Anglo cultures		✓	✓	✓	✓	80%
11	54.560	Barcelona	Medium	Latin Europe		✓			✓	40%
12	53.196	London	Medium	Anglo cultures	✓	✓	✓	✓	✓	100%
13	51.570	Genoa	Medium	Latin Europe	✓	✓	✓	✓	✓	100%
14	51.160	Bremerhaven	Medium	Germanic Europe	✓	✓	✓			60%
15	50.925	Piraeus	Medium	Eastern Europe		✓	✓		✓	60%
16	44.314	Bergen	Small	Nordic Europe	✓	✓	✓			60%
17	44.310	Sines	Small	Latin Europe	✓	✓		✓	✓	80%
18	41.083	Dunkerque	Small	Latin Europe	✓	✓		✓	✓	80%
19	40.635	Goteborg	Small	Nordic Europe	✓	✓	✓		✓	80%
20	39.530	Constanta	Small	Eastern Europe	✓	✓				40%
21	34.468	Southampton	Small	Anglo cultures		✓				20%
22	34.392	Riga	Small	Nordic Europe	✓		✓	✓	✓	80%
23	30.935	Milford Haven	Small	Anglo cultures	✓	✓			✓	60%
24	28.836	Tees and Hartlepool	Small	Anglo cultures		✓	✓	✓	✓	80%
25	28.296	Wilhelmshaven	Small	Germanic Europe						0%
		Sample rate of adoption			68%	88%	68%	56%	80%	71%

Ranking	Throughput (2018)	Top-25 EU ports	Port dimension	Cultural cluster	Rate of adoption
Ranking	Throughput (2018)	Top-25 EU ports	Port dimension	Cultural cluster	Facebook	Twitter	Instagram	YouTube	LinkedIn	Coverage
1	441.473	Rotterdam	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
2	212.010	Antwerp	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
3	117.627	Hamburg	Large	Germanic Europe	✓	✓	✓	✓	✓	100%
4	99.503	Amsterdam	Medium	Germanic Europe	✓	✓	✓	✓	✓	100%
5	88.645	Algeciras	Medium	Latin Europe	✓	✓			✓	60%
6	75.672	Marseille	Medium	Latin Europe	✓		✓	✓	✓	80%
7	64.902	Le Havre	Medium	Latin Europe	✓	✓	✓		✓	80%
8	61.972	Valencia	Medium	Latin Europe		✓	✓	✓	✓	80%
9	57.380	Trieste	Medium	Latin Europe		✓	✓	✓	✓	60%
10	55.617	Immingham	Medium	Anglo cultures		✓	✓	✓	✓	80%
11	54.560	Barcelona	Medium	Latin Europe		✓			✓	40%
12	53.196	London	Medium	Anglo cultures	✓	✓	✓	✓	✓	100%
13	51.570	Genoa	Medium	Latin Europe	✓	✓	✓	✓	✓	100%
14	51.160	Bremerhaven	Medium	Germanic Europe	✓	✓	✓			60%
15	50.925	Piraeus	Medium	Eastern Europe		✓	✓		✓	60%
16	44.314	Bergen	Small	Nordic Europe	✓	✓	✓			60%
17	44.310	Sines	Small	Latin Europe	✓	✓		✓	✓	80%
18	41.083	Dunkerque	Small	Latin Europe	✓	✓		✓	✓	80%
19	40.635	Goteborg	Small	Nordic Europe	✓	✓	✓		✓	80%
20	39.530	Constanta	Small	Eastern Europe	✓	✓				40%
21	34.468	Southampton	Small	Anglo cultures		✓				20%
22	34.392	Riga	Small	Nordic Europe	✓		✓	✓	✓	80%
23	30.935	Milford Haven	Small	Anglo cultures	✓	✓			✓	60%
24	28.836	Tees and Hartlepool	Small	Anglo cultures		✓	✓	✓	✓	80%
25	28.296	Wilhelmshaven	Small	Germanic Europe						0%
		Sample rate of adoption			68%	88%	68%	56%	80%	71%

Note(s): Throughput of thousands of tonnes

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