Table 3 Empirical results: social media... | Emerald Publishing

Table 3

Empirical results: social media adoption per port dimension and cultural cluster

		No. of ports	Rate of adoption
		No. of ports	Facebook (%)	Twitter (%)	Instagram (%)	YouTube (%)	LinkedIn (%)	Average (%)
Port size	Large	3	100	100	100	100	100	100
	Medium	12	58	92	83	58	92	77
	Small	10	70	80	40	40	60	58
Cultural cluster	Germanic Europe	6	83	83	83	67	67	77
	Latin Europe	9	67	89	56	67	100	76
	Nordic Europe	3	100	67	100	33	67	73
	Anglo cultures	5	40	100	60	60	80	68
	Eastern Europe	2	50	100	50	0	50	50
Rate of adoption of sample ports		25	68	88	68	56	80	71

		No. of ports	Rate of adoption
		No. of ports	Facebook (%)	Twitter (%)	Instagram (%)	YouTube (%)	LinkedIn (%)	Average (%)
Port size	Large	3	100	100	100	100	100	100
	Medium	12	58	92	83	58	92	77
	Small	10	70	80	40	40	60	58
Cultural cluster	Germanic Europe	6	83	83	83	67	67	77
	Latin Europe	9	67	89	56	67	100	76
	Nordic Europe	3	100	67	100	33	67	73
	Anglo cultures	5	40	100	60	60	80	68
	Eastern Europe	2	50	100	50	0	50	50
Rate of adoption of sample ports		25	68	88	68	56	80	71