Table 1

Overview of the empirical data

Service managersInternal salespeopleExternal salespeopleCustomers
Interviews/Interviewees6/69/97/148/8
Average duration and range of interviews78 min, 65–96 min75 min, 38–100 min50 min, 37–65 min69 min, 37–98 min
Acronyms used in the findingsSMISESC

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