Table 2

Overview of interviews

Actor typeRoleDateDurationTheme
Regulatory authorityCommercial and legislative counsellors (food division, food safety unit)26.04.201852 minNovel food regulation and product authorization procedure
Opinion leaderFormer director of a research and development institute and current member of Finnish Parliament21.05.201845 minAwareness creation on cardiovascular health and healthy diet
InnovatorScience and nutrition communication manager11.06.201852 minCommunication activities targeting consumers and health-care professionals
InnovatorInventor and brands and marketing director2017120 minRegulations, abroad markets, communication activities targeting consumers and health-care professionals
Business partnerGeneral manager13.06.201845 minCompetitive environment, consumer preferences, product variations, regulations in the market
Business partnerBusiness unit head25.07.201835 minCompetitive environment, consumer preferences, product variations, regulations in the market
ScientistContributor to the research of plant stanols04.07.201887 minActivities that contributed to the research and validity of the health claims of plant stanols

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