Allowing society to start accepting the novelty

Drafting new legislation, implementing current legislation

Conducting and evaluating risk and safety assessments

Authorizing products to be marketed and sold

Providing guidance on the authorization procedure

Generating objective scientific knowledge

Publishing articles, attending seminars and conferences around the world and thus disseminating the knowledge

Increasing the credibility of an innovation

Revealing the functionality of the innovation/novelty through studies and experiments, which can be used as marketing argument for a product

Creating risk awareness on certain issues in the society and explaining the potential impacts of the issues

Influencing public perceptions and producers’ actions to shift to operations that are more sustainable

Publishing articles, attending seminars and conferences around the world and thus disseminating the knowledge

Increasing the credibility of an innovation

Making the network actors more aware of the benefits of the innovation

Providing access to local user base in different countries

Making product adjustments to meet consumer preferences in the local market and thus ensuring the fit between innovation and different market settings

Distributing the products locally and making them available for users

Contributing to the diffusion of the innovation by representing the innovation in local markets

Managing the innovation network by facilitating constant information flow between stakeholders

Initiating the innovation process by discovering or inventing the novelty

Raising awareness on healthy living and cardiovascular health

Communicating the value that a product or service would create for its user

Using the innovation and experiencing its benefits at first hand

Providing feedback about the products’ strengths and weaknesses

Carrying out word-of-mouth marketing

Changing the attitude on markets

Recommending the product personally to the users

Conveying the product information to the users who are the target audience

Organizing educational sessions for health-care professionals for awareness creation

Mentioning the innovation in their guidelines