Table 1

Interviews

FirmRole in supply chainInterviewees responsibiltyNo. of interviews
SCF groupCoating firmOpportunity and technology scouting manager3
SCFCoating firmMarketing manager2
TIPFilm makerMarketing and sales manager1
IMIAutomation systems provider
Innovative lab
Marketing manager
Scientific researcher
3
SACConverterMarketing manager1
Brand ownerBrand owner – food industryMarketing manager1
Expert of sustainability  3
Expert of circular innovation  2

Source:

Authors’ own work

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