Table 1

Value of model variables in numerical analysis

SymbolDescriptionValue
a0Potential market size to Q01,500
a1Potential market size to Q11,000
b0Direct price elasticity coefficient for the retail channel1.6
b1Direct price elasticity coefficient for the online channel1.5
αChannel cross-elasticity coefficient0.5
cProduct cost200
ωWholesale price220
kDifficulty degree coefficient of reduction in carbon emissions0.8
mInvestment ratio0.3
nProportion of the profit as the reward0.05
λCarbon tax rate0.2
CeOriginal carbon emission during product-making process5,000

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