Table 5

Influence of β under centralized decision-making

Consumer's sensitivity β0.20.40.60.81
Retailer price p0c832.558925.581,018.601,111.631,204.65
Online price p1c744.186841.86939.541,037.211,134.88
Overall system profit πscc339,386593,805886,363121,706158,590

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