Table II

Description of the four embedded decision-making cases studied

Embedded unitInnovation issueOrganizational unitDecision typeKey decision makersProcess followed
1Reorienting the open innovation ventureOpen innovation ventureOpen innovation strategyR&D director, open innovation managerReal-time, retrospectively
2Organizing the development process within an innovation teamInnovation teamInnovation team designManager, former manager, operational managerReal-time, retrospectively
3Formulating a common innovation strategyOpen innovation venture and innovation team and alpha portfolioR&D strategyR&D director, open innovation manager, innovation team operational manager, innovation team manager, strategic product managerReal-time
4New product development decisionsAlpha portfolioNew product developmentStrategic product managerRetrospectively

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