Tseng and Yang, 2011

representativeness

U

N

M

N/A

Venkatraman et al., 2014

complex gambles

more sensitivity to the probability of winning than to the amount

U

N

M

N/A

Wickham, 2003

estimating entrepreneurial success

representativeness

U

N

M

N/A

Bauer et al., 2013

customer manageme nt prediction

ignore unimporta nt criteria

I

N

M

N/A

Burlinson et al., 2018

to adopt a heating scheme

payback period

I

N

M

N/A

Hauser, 2014

choosing from a consideration set

fast and frugal

I

N

M

N/A

Luan et al., 2019

hiring

Δ-inference

I

N

M

N/A

Persson and Ryals, 2014

customer management

hiatus

I

N

M

N/A

Schiffels et al., 2018

knapsack problem

maximum ratio of value to resource requirement not exceeding the capacity

I

N

M

N/A

Stewart and Patterson, 2016

behaviour in the classroom

take risks because mistakes are essential to learning.

I

N

M

N/A

Turturea, 2018

crowdfunding investing

confirmatory and disconfirmatory heuristics

I

N

M

N/A

West et al., 2017

what work to present to clients

the work with the highest number of favorable aspects

I

N

M

N/A

Bryant, 2007

how to deal with opportunities

take opportunities that have a high degree of fit with core strategy

I

A

M

N/A

Guercini et al., 2015

how to conduct a sales meeting

if things go wrong, stop and reschedule a new meeting

I

A

M

N/A