Proverbial markers in articulated managerial heuristics
| Heuristic | Proverbial marker | Source |
|---|---|---|
| Sell in May and go away | rhyme | Bouman and Jacobsen (2002) |
| Sell aspirins rather than vitamins | rhyme, symmetry | Shapin (2001) |
| It takes money to make money | alliteration, rhyme | Shapin (2001) |
| Companies to be acquired must have no more than 75 employees, 75% of whom are engineers | repetition, use of numbers | Eisenhardt and Sull (2001) |
| A bad deal is better than a good lawsuit | surprising contrast | Atanasiu (2017) |
| Buy on the rumour, sell on the fact | symmetry, parallelism | Shapin (2001) |
| If there are 3 “ifs”, do not do it! | shortness, use of numbers | Atanasiu (2017) |
| Enter one country every two months | shortness, use of numbers | Bingham et al. (2007) |
| If you pay peanuts, you get monkeys | humorous twist | Shapin (2001) |
| Every internal team should be small enough that it can be fed with two pizzas | humorous twist, use of numbers | Hern (2018) |
| Heuristic | Proverbial marker | Source |
|---|---|---|
| Sell in May and go away | rhyme | |
| Sell aspirins rather than vitamins | rhyme, symmetry | |
| It takes money to make money | alliteration, rhyme | |
| Companies to be acquired must have no more than 75 employees, 75% of whom are engineers | repetition, use of numbers | |
| A bad deal is better than a good lawsuit | surprising contrast | |
| Buy on the rumour, sell on the fact | symmetry, parallelism | |
| If there are 3 “ifs”, do not do it! | shortness, use of numbers | |
| Enter one country every two months | shortness, use of numbers | |
| If you pay peanuts, you get monkeys | humorous twist | |
| Every internal team should be small enough that it can be fed with two pizzas | humorous twist, use of numbers |
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