Table 1

Overall effects of Consumption values (CVs) on overall consumer behavior (CB)

NKrz−CI+CIZpQI-S
Aggregate effects
CVs → Overall CB141,4092970.21***0.180.2513.080.0011,322.1297.30
Overall effect of CVs dimensions
Conditional value → Overall CB21,549460.20***0.140.275.950.00936.2393.06
Emotional value → Overall CB30,995660.24***0.180.298.250.008,923.1597.30
Epistemic value → Overall CB27,406520.23***0.170.306.910.002,218.898.66
Functional value → Overall CB30,419660.22***0.120.314.270.0027,662.692.71
Social value → Overall CB31,040670.18***0.130.237.300.0037,662.692.61
Overall effect on CB dimensions
Purchase intentions95,6212260.21***0.190.2513.850.004,257.5994.81
Attitude11,178220.19***0.110.264.760.0018,704.998.24
Overall value21,134150.23***0.030.451.770.081,671.5492.70
Satisfaction13,476340.22***0.140.295.760.001,677.5496.70

Note(s): K (effect sizes); N (observations); rz (standardized correlations coefficient). Significance levels: * Significant at 0.1; **significant at 0.05; *** Significant at 0.001

Source(s): Created by authors

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