Overall effects of Consumption values (CVs) on overall consumer behavior (CB)
| N | K | rz | −CI | +CI | Z | p | Q | I-S | |
|---|---|---|---|---|---|---|---|---|---|
| Aggregate effects | |||||||||
| CVs → Overall CB | 141,409 | 297 | 0.21*** | 0.18 | 0.25 | 13.08 | 0.00 | 11,322.12 | 97.30 |
| Overall effect of CVs dimensions | |||||||||
| Conditional value → Overall CB | 21,549 | 46 | 0.20*** | 0.14 | 0.27 | 5.95 | 0.00 | 936.23 | 93.06 |
| Emotional value → Overall CB | 30,995 | 66 | 0.24*** | 0.18 | 0.29 | 8.25 | 0.00 | 8,923.15 | 97.30 |
| Epistemic value → Overall CB | 27,406 | 52 | 0.23*** | 0.17 | 0.30 | 6.91 | 0.00 | 2,218.8 | 98.66 |
| Functional value → Overall CB | 30,419 | 66 | 0.22*** | 0.12 | 0.31 | 4.27 | 0.00 | 27,662.6 | 92.71 |
| Social value → Overall CB | 31,040 | 67 | 0.18*** | 0.13 | 0.23 | 7.30 | 0.00 | 37,662.6 | 92.61 |
| Overall effect on CB dimensions | |||||||||
| Purchase intentions | 95,621 | 226 | 0.21*** | 0.19 | 0.25 | 13.85 | 0.00 | 4,257.59 | 94.81 |
| Attitude | 11,178 | 22 | 0.19*** | 0.11 | 0.26 | 4.76 | 0.00 | 18,704.9 | 98.24 |
| Overall value | 21,134 | 15 | 0.23*** | 0.03 | 0.45 | 1.77 | 0.08 | 1,671.54 | 92.70 |
| Satisfaction | 13,476 | 34 | 0.22*** | 0.14 | 0.29 | 5.76 | 0.00 | 1,677.54 | 96.70 |
| N | K | rz | −CI | +CI | Z | p | Q | I-S | |
|---|---|---|---|---|---|---|---|---|---|
| Aggregate effects | |||||||||
| CVs → Overall CB | 141,409 | 297 | 0.18 | 0.25 | 13.08 | 0.00 | 11,322.12 | 97.30 | |
| Conditional value → Overall CB | 21,549 | 46 | 0.20*** | 0.14 | 0.27 | 5.95 | 0.00 | 936.23 | 93.06 |
| Emotional value → Overall CB | 30,995 | 66 | 0.24*** | 0.18 | 0.29 | 8.25 | 0.00 | 8,923.15 | 97.30 |
| Epistemic value → Overall CB | 27,406 | 52 | 0.23*** | 0.17 | 0.30 | 6.91 | 0.00 | 2,218.8 | 98.66 |
| Functional value → Overall CB | 30,419 | 66 | 0.22*** | 0.12 | 0.31 | 4.27 | 0.00 | 27,662.6 | 92.71 |
| Social value → Overall CB | 31,040 | 67 | 0.18*** | 0.13 | 0.23 | 7.30 | 0.00 | 37,662.6 | 92.61 |
| Purchase intentions | 95,621 | 226 | 0.21*** | 0.19 | 0.25 | 13.85 | 0.00 | 4,257.59 | 94.81 |
| Attitude | 11,178 | 22 | 0.19*** | 0.11 | 0.26 | 4.76 | 0.00 | 18,704.9 | 98.24 |
| Overall value | 21,134 | 15 | 0.23*** | 0.03 | 0.45 | 1.77 | 0.08 | 1,671.54 | 92.70 |
| Satisfaction | 13,476 | 34 | 0.22*** | 0.14 | 0.29 | 5.76 | 0.00 | 1,677.54 | 96.70 |
Note(s): K (effect sizes); N (observations); rz (standardized correlations coefficient). Significance levels: * Significant at 0.1; **significant at 0.05; *** Significant at 0.001
Source(s): Created by authors
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